Louie Louie Cafes - Lena Greenwood

Louie Louie | Saint Louie | Louie on Sea | Little Louie

"Working with Sam helped us bring clarity to chaos. With four locations and constant growth, we needed a partner who could help us stay focused and in control without killing creativity. Sam understands hospitality—and us."

Chocolatine Bakery - Bassem Yahia

chocolatine.co.uk

"To run a good business you need to surround yourself with the right people who care for your business as you do. Sam is the right choice for that."

Rose & Crown NW5 - Ben & Theo Caudell

roseandcrownkentishtown.com

"Running a busy pub is intense. Working with Sam gave us the confidence to make smarter decisions, especially around cashflow. He helped us turn our instinct into strategy and gave us the tools to build something that lasts."

The Mall Tavern Notting Hill

- Andy Perritt

themalltavern.com

"What I like about Sam is that he doesn’t do generic advice. He really gets the industry. He helped us tighten up behind the scenes without compromising what makes The Mall special. That’s a rare skill."

Japanese Chicken Shop - Lani Lam

instagram.com/japanesechickenshop / instagram.com/searsteaks

"From pop-ups to festivals to permanent sites, Sam’s been there with us the whole way. He’s helped us shape our numbers and our thinking. I love how he challenges us—he’s not just a spreadsheet guy, he’s part of the team."

Beer + Burger - Nick Upshall

beerandburgerstore.com

"We’ve worked with a few advisors, but Sam’s different. He actually understands the rhythm of a busy F&B business. He helped us go from reactive to strategic, especially when it came to labour and margin control."

The Stag Hampstead - Alex Pride

thestagnw3.com

"We’ve been through ups, downs, and pivots. Sam’s helped us navigate all of it with clarity and calm. He doesn’t just give answers—he helps you ask better questions. That’s been a game-changer for The Stag."